With the continuous development of China’s real estate economy, people’s demand for ceramics is also increasing, and China’s ceramics industry has also developed rapidly. According to incomplete statistics, in recent years, only cities and towns have invested more than 300 billion yuan in real estate development each year, and the annual housing completion area reaches 150 million square meters. With the gradual improvement of living conditions in the vast rural areas, the demand for ceramics will remain at a very high level.
In recent years, China’s daily ceramics, display art ceramics and architectural ceramics have gradually increased their share of world output. Today, China has become the world’s largest producer and consumer of ceramics. At thepresent stage, China’s production of daily-use ceramics accounts for about 70% of the world’s total output, while that of display art ceramics accounts for 65% of the world’s total output, and that of building ceramics accounts for half of the world’s total output.
According to the statistics of “Analysis Report on Production and Marketing Demand and Investment Forecast of China’s Construction Ceramics Industry 2014-2018″, thousands of small towns will be built in cities above county level in the future. With the acceleration of China’s urbanization process, the increase of farmers’disposable income and the continuous increase of urbanized population, China’s urbanization will continue to drive the rapid development of various needs, including the huge demand for construction ceramics industry.According to the national industry “Twelfth Five-Year Plan”, by the end of 2015, the market demand of China’s construction ceramics industry will reach 9.5 billion square meters, with an average annual growth rate of 4% between 2011 and 2015.
It is understood that in recent years, construction pottery manufacturing has moved to the whole country from middle and high-grade pottery production areas such as East China and Foshan. High-quality ceramics enterprises accelerate the industrial regional layout through industrial migration, and the migration of high-quality ceramics enterprises also promotes the new ceramics production area from low-grade ceramics production to medium-high-grade ceramics production. The transfer, expansion and redistribution of architectural ceramics nationwide have also led to the development of the national construction ceramics industry. Consumers are looking at ceramic tile products with distinct and practical functions produced by ceramic enterprises. They should have quality, technology, material, shape, style, function and other aspects, and have high cost-effective ceramic tile products. In the changing market of the industry, the construction ceramics enterprises are also polarized. With the increase of market share of ceramics industry, major ceramics enterprises show different core competitiveness in the market. The two “hard indicators” of quality and service have become the key for enterprises to win the market. Major ceramic enterprises strictly implement ISO 9001-2004 International Quality System Certification, ISO 14001-2004 Environmental Management System Certification and Environmental Protection Administration’s “China Environmental Mark Products” Certification System. With its professional high-quality team, first-class products and services, strong brand culture, it has been thefirst choice of home decoration designers and the recognition of consumers.
Nowadays, ceramic tile has become a “rigid demand” of home life. It radically changes people’s quality of life and plays the role of “beautician” in modern life. Choose the best life. China’s major ceramics enterprises, relying on advanced production equipment and process standards, adhering to the design concept of “aestheticism, elegance, art, fashion”, have made outstanding contributions to improving people’s home life taste.Industry experts analysis, now Guangdong, Fujian, Jiangxi and other places strictly control the production capacity of ceramic tiles, and have changed to natural gas, which greatly increases the production cost of ceramic tiles. Natural gas fuel is only conducive to clean production of ceramic bathroom enterprises in terms of energy saving and emission reduction, but it can not improve the quality of bathroom tile products and increase the added value of ceramic tile products. Similar products,the cost of using natural gas is much higher than that of traditional production, and the price will naturally be much higher. In the case of similar product quality, enterprises that do not use natural gas have price advantages. It is understood that more than 90% of Shandong products are produced with water and gas, which has brought great advantages to the export of Jiantao Sanitary Ware in Shandong.
With the intensification of competition in the ceramic industry, the impact of domestic policies and trade barriers imposed by foreign markets on foreign countries, many small and medium-sized ceramic enterprises are facing difficulties.Ceramics was originally a project with high energy consumption and heavy environmental load. Ceramic manufacturers should strive to carry out cleaner production in response to the call of the development concept of ecology and environmental protection put forward by the state, take the green development road of low pollution, low emission and low energy consumption, limit and eliminate all kinds of backward production processes and equipment with low quality, poor energy saving and emission reduction effect and low economic and social benefits.Cleaner production, thinning and thickness limitation, independent innovation and brand building will be the direction of China’s ceramic enterprises. Ceramic enterprises need to strengthen technological innovation and improve product quality while developing new sales channels to occupy more markets.
Nowadays, the world has entered the era of brand competition. The competition in the ceramic industry is mainly manifested in the competition among brands. At present, the brand building of domestic ceramic industry, especially the world-class famous brand building, is still far from that of foreign countries. Independent innovation should be a major task. Enterprises should adopt new technology, new technology and new materials, constantly improve product design, speed up technological transformation, develop new products, and focus on research and innovation of products with high added value. Integrating elaborate design and elaborate production can break away from the vicious circle of low price competition of traditional ceramics, improve profit margin and seize the commanding heights of theceramic industry. Grouping and scale are the basic trend of modern enterprises. Whether or not to maintain the leading edge of technology is the key factor for enterprises to win in the international market competition. China’s ceramic enterprises should have an urgent sense of trademark and brand. While learning and learning from the advanced management concepts and methods abroad, domestic enterprises should vigorously promote innovation and management informationization in cost, quality, finance and marketing. Domestic ceramic enterprises should firmly establish the concept of “quality first”, establish and improve the quality assurance system, carry out the activities of total quality management, strive to improve the technical level of product quality, improve after-sales service measures, consolidate the quality basis, constantly adjust the product structure, accelerate the optimization and upgrading of product structure, and develop high-quality and high-grade products in order to achieve high quality. Products win users and occupy the market.
Post time: Nov-18-2019